Jessica Edwards

Head of Product Marketing

Jessica Edwards is the Head of Product Marketing at Texture and has led marketing at high-growth tech companies and startups alike. After 13 years in NYC, she recently moved to Portland, OR. She is still getting used to the rain.

Posts by Jessica Edwards

Jul 15

How to design a managed EV charging program members will actually sign up for

How you shape your managed EV charging program determines whether members sign up and stay enrolled. Here's what we've learned working with co-ops across the country.

Jul 2

How to use your data to identify members with new batteries or EVs

How do you figure out who's installed a battery or bought an EV? Some members may not inform their co-op about new residential installations.

Jun 30

Explore time travel, program operations v2, cleaner data | What's New in Texture

This week's updates are all about trustworthy data and a smoother platform experience, with a hint of time travel.

Jun 24

How to set up a demand response program with only a few residential batteries

With some planning and some patience, you can absolutely run a successful demand response program with 10, 20, or 50 residential batteries. We know because we've seen it happen.

Jun 23

Improved DR reporting, grid hierarchy, utility-scale batteries | What's New in Texture

This week we released updates across Explore, program event reporting, utility-scale grid asset support, and data ingestion.

Jun 16

Texture Changelog: Site detail with substation, transformer, meters, and devices + water heaters

In the last two weeks, we've shipped nearly 1300 GitHub PRs, giving operators a clearer picture of what's actually happening on their grid and program managers a more dependable platform.

Jun 2

What's new in Texture: EV & grid services updates

This release moment is all about making EV and energy hardware more reliable, more observable, and easier to build on, especially for teams running demand response programs.

May 8

Program operations enhancements: enrollment, lifecycle management, and eligibility

Over the past quarter, we've been building out the Programs Operations platform to handle more of that complexity for coops, OEMs, and TPOs.

Apr 24

SCADA, in-map grid exploration, alert mapping | Texture Changelog April 24, 2026

Texture has released updates focused on making grid investigation faster with upgrades to the Explore page, detailed SCADA data, shareable site links, and more.

Apr 23

Solar, battery, and thermostat device coverage expansion | What’s new in Texture

In “What’s new in Texture?” we’re highlighting development work across thermostats, solar, and battery hardware. Honeywell, Generac, Ecobee, and more.