Texture Workflows: Orchestrating Energy Operations in Real Time

3 minute read

Energy companies are drowning in data and activity. Every minute, new customers enroll. Meters stream data. Devices shift states. Markets issue dispatches and require settlements. Each one requires an immediate, verifiable response.

But the systems running these operations weren’t built for this pace. Instead of real-time coordination, most teams rely on manual handoffs, brittle scripts, and one-off integrations. The result is predictable: slow responses, gaps in compliance, partners out of sync, and growth capped by operational bottlenecks.

From the beginning, Texture’s mission has been clear: integrate with everything, make it all happen in real time, and deliver value to every energy company. We’re not here to compete with our customers—we’re here to be the infrastructure they can depend on.

Workflows are the full manifestation of that vision. With Workflows, every event becomes programmable—automated, auditable, and scalable in real time. And all without writing a line of code.

#Automation, built for energy

Generic automation tools can’t handle the demands of energy operations. Texture Workflows are different—AI-native and event-driven from the start, with direct integrations across devices, meters, markets, and partners.

That foundation lets Workflows handle the full complexity of operations:

  • Triggers from any event, schedule, or manual action
  • Actions spanning customers, fleets, meters, markets, and partners
  • Structure that makes every workflow reliable, auditable, and secure

What used to be a tangle of spreadsheets, file drops, and scripts becomes structured, transparent, and real-time.

And soon, AI agents will take it further—detecting anomalies, summarizing outcomes, and recommending next steps before humans even step in.

Triggers make the grid’s noise actionable.

#Real-time orchestration for the entire energy stack

From enrollment to billing, dispatch to compliance, Workflows will automate the connective tissue of energy operations.

  • Customer & Enrollment → Automate eligibility checks, approvals, onboarding, and consent tracking.
  • Asset & Telemetry → Detect device state changes, synchronize meter data, trigger control commands.
  • Program & Dispatch → Execute demand response, managed charging, or load shifting with verifiable performance.
  • Market & Settlement → Automate bid execution, dispatch tracking, and reconciliation with audit-ready records.
  • Billing & Payments → Connect program performance to customer incentives, partner payments, and financial reporting.
  • Data Quality & Reconciliation → Flag missing telemetry, resolve mismatched metadata, and sync across systems.
  • Cross-Org & Regulatory → Share trusted states with partners, standardize compliance, and deliver PII-free reports.

#How it works

On Texture, every workflow starts with a trigger—an event, a schedule, or a manual action.

From there, you can define conditions and branches, pulling in live context from customers, devices, meters, markets, and partners.

Each step maps to an action:

  • Notify a team, partner, or customer
  • Look up and reconcile data
  • Control devices with verifiable commands
  • Push results into external systems
  • Summarize outcomes for reporting or compliance

Everything runs with role-based permissions, audit trails, and context variables, so workflows are not just automated but also reliable, secure, and transparent.

Workflows allow you for composable chains of data, logic, and action
Workflows allow you for composable chains of data, logic, and action

#What this unlocks

With Workflows, energy companies gain a new operating model:

  • Consistency → Standardize how enrollments, dispatches, and reconciliations run.
  • Speed → Respond instantly to telemetry or market signals, not hours later.
  • Scale → Orchestrate across thousands of devices, customers, or partners without bottlenecks.
  • Credibility → Every action is auditable and secure, building trust with utilities, financiers, and regulators.
  • Intelligence → AI agents extend automation further, detecting anomalies, summarizing outcomes, and recommending next steps.

What used to take weeks of custom engineering can now be configured in hours—and improved automatically with every run.

#Build with Workflows today

Texture Workflows is ready for energy companies who want to move beyond brittle scripts and manual handoffs.

  • Triggers, actions, and integrations built for energy
  • AI agents that optimize as they execute
  • A workflow editor your team can own directly

It’s time to run operations in real time.

Schedule a demo and start building with Workflows.


Nicholas Brown
Nicholas Brown
Co-founder and CPO
Nicholas Brown is the co-founder and CPO of Texture, an energy data platform in New York. With over 15 years of product leadership experience, he specializes in bringing innovative solutions to market in the energy and climate tech space

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